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Demo Menu A/B Tests

ROLE : PRODUCT OWNER / UI UX DESIGN / QA

CLIENT : TRIPP VR

PLATFORM : META QUEST

 

THE PROBLEM

PERSONALIZED SUPPORT ON DEMAND

Create an AI supported feature that allows users to generate a customized meditation based on an open-ended prompt. Meditation should cater to their current mood and specific concerns that they share.

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GOALS

01 RESEARCH

All of our licensed professionals have been carefully selected and rigorously trained, ensuring that you receive the best experience. When you choose to work with us, know that you are consistently choosing quality and excellence. Contact us to learn more.

02 WIREFRAMES + FLOWS

All of our licensed professionals have been carefully selected and rigorously trained, ensuring that you receive the best experience. When you choose to work with us, know that you are consistently choosing quality and excellence. Contact us to learn more.

03 DESIGNS

All of our licensed professionals have been carefully selected and rigorously trained, ensuring that you receive the best experience. When you choose to work with us, know that you are consistently choosing quality and excellence. Contact us to learn more.

04 TESTING STRATEGY

All of our licensed professionals have been carefully selected and rigorously trained, ensuring that you receive the best experience. When you choose to work with us, know that you are consistently choosing quality and excellence. Contact us to learn more.

+

26

%

INCREASE IN OVERALL LIFT

+

23

%

INCREASE IN
CONVERSION RATE

++

STEADY HIGHER CONVERSION RATE DESPITE PRICE INCREASE

THE TAKEAWAY

Designing alongside development was challenging, but necessary because the UX was ground-breaking. There were many edge cases of prompts but we couldn’t quite catch all unique responses, so we had to create a generalized bucket for them to fall into.

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